Challenge
Joe Standart, a highly respected photographer, needed to promote a monumental public art event in New London, Connecticut.
Solution
Fatfree designed and built a Flash-based website using actual imagery from the art event. Site visitors could learn more about the project, find out about events and donate to the cause.
Challenge
This breathtaking wedding destination on Cape Cod were getting heavy traffic from TheKnot.com. But the site didn't reflect the space.
Solution
Fatfree built a site that illustrated the venue's beauty online and encouraged the client to provide all the information a prospective bride might be looking for. The result is a Flash-based website with an XML-driven content management system.
Challenge
Members of the New York chapter of the world's largest business networking organization needed an online presence to attract new members and promote existing ones.
Solution
Fatfree designed and built an HTML-based website with a content management system, so the client can make their own updates. We also developed some Flash components within the site. Members can actually pass business and referrals to one another through the site.
Challenge
PRN provides ongoing peer support to physicians, nurse practitioners and physician assistants who care for people with HIV disease and viral hepatitis. In the past, they had communicated with members through printed newsletters.
Solution
Fatfree designed and built an HTML-based website with a content management system, which allows the client to upload new reports daily. The nonprofit has saved a significant amount of money by moving their printed newsletter online, allowing them to put more of their budget into professional support and patient care.
Challenge
An event designer needed an online presence to match her terrific style.
Solution
Fatfree created a site that represents the client's flow, grace and charm. We recommended a portfolio site, because in event planning, a picture really is worth a thousand words. The Flash-based site uses an XML-driven content management system.
Challenge
Fatfree was asked to bring a printed research study to life for a very popular medical trade show.
Solution
We developed a Flash-based, interactive 3-D application for a 52” HD plasma touch screen. Tradeshow visitors now could experience the research in a more engaging way.
Challenge
Fatfree was asked to partner with another agency to translate their offline marketing for the 2007 ESPN XGames into an online environment.
Solution
Fatfree created a full assortment of very cool standard and rich media ads. In addition to extending the concept online, we allowed users to watch complete TV commercials within the ads.
+ Check out our Ryan Scheckler X-games Ad
Challenge
A boutique executive search firm went through a major rebranding project. Fatfree partnered with the rebranding team to execute the new vision online.
Solution
Fatfree designed and built an HTML-based website running a content management system so the client can keep the site up to date. Knowing that people are everything in the executive recruiting industry, we urged (and shot) original photography for their team members.
Challenge
This premium printer and production facility sought a website that positioned them as a highly polished, technologically savvy, yet personable marketing partner.
Solution
Fatfree built an HTML-based website with a content management system so the client can add news, client testimonials and other updates as they are available. Fatfree worked with Solar's existing advertising agency to incorporate the agency's print concept online.
Challenge
The globally recognized ACCU-CHEK brand wanted to educate people with diabetes about the value of taking good care of themselves.
Solution
Fatfree launched an email initiative in 2001 that is still going strong today. In addition, we have continually added healthy-living content to their website, making them a leading source of diabetes information. We have also worked with the ACCU-CHEK team on a variety of interactive tools and features, marketing promotions and new product launches.
Challenge
In order to sell subscriptions to their complex commercial property search tool, CoStar needed to educate sales reps about the tool's functionality. Fatfree was asked to create an online tutorial.
Solution
In lieu of a traditional tutorial, Fatfree suggested a live guide interacting with the tool and walking users through its many features. We shot an actor on a green screen and then placed her over appropriate screens within the demo. Human interaction within the demo made the tool much less daunting.
Challenge
Impressed by our earlier work for the Olympus m:robe media player, in which we developed a new "add your head" application, Shockwave asked us to create a similar game for them.
Solution
Fatfree produced every facet of the project with free rein — from casting dancers, shooting video, creating original music and developing the game. Bodyrockin' generated an average of more than 100,000 unique players each day for the first two weeks. User ratings have given it 3.9 out of 5 stars.
Challenge
The Washington Post's online jobs section needed its own up-to-date brand to compete with Monster.com, Hot Jobs, and other sites.
Solution
A new identity and tagline updated the familiar Washington Post brand. Consumer research validated that the new extension communicated well with their wide variety of audience segments.
Challenge
The esteemed newspaper needed to play offense digitally, establishing themselves as the key resource for business decision makers in Washington and the U.S.
Solution
Rich media campaigns remind readers (and the media planners who want to reach them) of the importance of plugging into Washington by highlighting the important news of the day. Companion landing pages make the experience seamless.
+ Check out our Business Decision Maker Ad:
The World Is Watching Washington
+ Check out our Business Decision Maker Ad:
It's Your Business
+ Check out our Advertising Decision Maker Ad:
The World Is Watching Washington
+ Check out our Advertising Decision Maker Ad:
It's Your Business
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