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Eggland's Best

Premium Egg Producer

Eggland’s Best, wanted to explore online advertising that allowed them to go deeper than their simple brand-level messaging. The company wanted to challenge consumers' assumptions that all eggs taste the same.

Rich Media Advertising

Fatfree created engaging ads that invited users to compare Eggland's Best eggs to other supermarket eggs. Rich media allowed us to demonstrate nutritional differences, offer recipes and provide coupons to spur trial.