Rotate Device to Portrait"
Fatfree worked closely with this best-in-class catastrophic insurance provider to fully reconstruct its brand and digital presence.
The previous application was cumbersome and frustrating. Fatfree performed broker research, technical consulting and complex information architecture testing to guide the intuitive new tool.
After launching the new tool, ICAT was thrilled to see a 46% increase in year-over-year quote volume.
Deep dives into the firm's vision, history and values helped Fatfree craft a new look and brand position that reflected the company's true colors. Dozens of logos, color palettes and messaging platforms were explored before coalescing into the new face of ICAT.
As the digital touchpoint for brokers, partners, and investors, the new site needed to present a wealth of industry information with speed and simplicity. New architecture, branding, and copy turned an insiders-only experience into an open invitation to connect.
A new site walked the fine line between educating homeowners and recruiting new broker representatives. Extensive back-end support allowed easy access and updates as the new product is finessed.
Print materials completed the ICAT rebrand. A print piece with attention grabbing data visualization made a memorable introduction for recruitment.