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Innovative Medication Dispensing

Years of research, engineering and testing in hospitals led to the Omnicell XT, which helps nurses provide the right medication at the right time so they can spend more time with patients.

Partnership Intro Video

Through interviews with pharmacists, nurses and the Omnicell team, we told the story of the long partnership that resulted in new technology that exemplifies the Omnicell motto, Inspired by Care.

Launch Teaser

This rapid-fire teaser illustrating Omnicell XT innovations in action launched the system at a national conference in Las Vegas—a challenging place to capture anyone’s attention.

Brand Portfolio Video

We told the new Omnicell brand story with a fusion of clean lines and emotionally driven black and white photography that stands out in the pharma space.

Medication Adherence Video

Omnicell's Medication Adherence division asked Fatfree to extend the look and feel of the XT launch to their own newly acquired portfolio, rolling out at number of national conventions.