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A producer of ingredients for all five senses and global sensibilities needed to pull dozens of microsites into a digital sales channel that felt as fresh and inspiring as their clients’ products.
Fatfree first collaborated with Sensient to create an umbrella brand to reflect their natural, fresh approach to fragrances, flavorings and colorings. Their corporate website was the first to debut the look, followed by companion sites for their distinct offerings.
In contrast to their past branding, the new home of Sensient's natural flavoring products leads with the bold, bright flavors food and beverage manufacturers aim to achieve, then supports the story with the deep science and innovation Sensient is known for.
A tactile and visually appealing brochure introduces the brand's line of flavor masking technologies in an easy-to-understand, memorable way.
This magazine-like presentation of upcoming industry trends features rich original photography by Fatfree, as well as tactile, high-end printing.