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Like many print news leaders, The Washington Post sought to move its brand online, requiring a new look at some of their most popular, competitive content.
The Washington Post wanted to reinforce their position as the dominant player in political coverage. Our campaign underscored the immediacy and credibility of their columnists and bloggers, bringing the message to the web, newspapers, outdoor advertising and even cover wraps for members of Congress.
To build awareness of the new Washington Post site, an online media blitz leveraged breaking news to underscore the immediacy and breadth of their content. New rich media ads were created weekly to ensure that the ads were as fresh as the news they promoted.
With CareerBuilder, Monster.com and Craigslist all vying for a piece of the job-search market, The Washington Post looked to Fatfree to help them rebrand. The look we created merged a forward-thinking digital attitude with the long-established brand familiar to Washington insiders.